Jacob Jongert, Collection of Van Nelle Ephemera, around 1925-40

Lot description

Various printing techniques on paper, cardboard and sheet metal Netherlands, between 1925-40 Jacob (Jac.) Jongert (1883-1942) - Dutch artist and designer Van Nelle Factory - Dutch manufacturer of coffee, tea and tobacco Mostly designed by Jacob Jongert in around 1925-40 Set of Van Nelle vintage adverts Very good overall condition Provenance: Private collection, Berlin, Germany The offered collection has probably been brought together over 20 years. It is the largest convolute of Jac. Jongert/ Van Nelle items outside the Netherlands and one of the largest in private hands Between 1925 and 1940, the Dutch designer Jac. Jongert created numerous promotional items on behalf of the well-known Van Nelle Factory from Rotterdam. The graphic design of the packaging and printed matters is inspired by the Bauhaus, the works by Kurt Schwitters and the De Stijls movement and rendered the Van Nelle Factory its unique corporate identity. Most of the items offered originate from Jac. Jonert, but a few designs may also derive from the designer Pieter den Besten (1894-1972), who took over the position of the latter. Since the great retrospective at the Museum Boijmans Van Beuningen in 2009/10, the prominence of the artistic designs by Jac. Jongert have become increasingly well-known to a great international audience. The collection comprises: 4 sets of printed ephemera, framed behind glass 9 sets of printed ephemera laid down on cardboard and mounted behind a mat 1 enamel sign 2 enamel coffee and tea boxes (one filled with a number of small metal boxes and packaging) 2 books 1 folder (content: numerous small posters, cardboard stand-ups, brochures, bookmarks, etc.) A copy of the large enamel coffee and tea box, designed by Jac. Jongert in 1931, belongs to the design collection of the Museum of Modern Art, New York. The collected items are mostly in very good and mint condition. A few objects have small creases, stains or tears. One of the cardboard stand-ups is trimmed, one poster has a hole. The books are in used condition. The two enamel boxes as well as the enamel sign show clear marks with partial losses of paint. The overall dimensions of the coffee and tea box are 37.5 x 41.5 x 28.5 cm. Literature: Emy Hoogenboezem: Jac. Jongert 1883-1942. graficus tussen kunst en reclame, Den Haag 1982 Museum Boijmans Van Beuningen (Ed.): Exh.-Cat. Jac. Jongert 1883-1942, Rotterdam 2009 ​Jacob Jongert (1883-1942) Jacob (Jac) Jongert (1883-1942) was a Dutch graphic artist, graphic designer, illustrator, interior designer, wall painter, decorative artist, advertising designer, teacher, ceramic artist, and lithographer. Following his training at the school for applied art in Amsterdam and the Rijksakademie, he became a student of Richard Roland Holst. He moved to Rotterdam where he worked as headmaster at the department of decorative arts and crafts at the Academy of Visual Arts and technical sciences from 1918 to 1940. His designs covered a wide range from signs, carpets, wallpaper, printed matter, stained glass windows, to furniture. From 1923 to 1940 he led the advertising department at Of Nelle's in Rotterdam, where he created acclaimed packaging designs for tea, coffee and tobacco, shaping the design principles of modern advertising art. EN Export: "Shipping costs excl. statutory VAT and plus 2,5% (+VAT) shipping insurance"