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Lot description
Mihaly Biro Schuhfabrik Humanic vintage poster 1924 73.25 h x 49.125 w in (186 x 125 cm) Biro was best known for his political and anti-war posters in Hungary, but during his Vienna period (1910-1928), he created many posters for commercial products. "In contrast to his political posters which were mostly printed in two colors and were designed according to the seriousness of their contents, the posters for art and commerce were mostly colorful and often times carried by a sense of humor and a cleverly staged lightness" (Biro, p. 25). In this imaginative poster for the Humanic shoe company, Biro transforms the brand name into a series of monumental, multi-story red buildings, crowned by a single shoe perched atop the tallest structure. By integrating the product into the very fabric of the urban landscape, the design playfully underscores Humanic's prominence and its enduring presence in the daily lives of the pedestrians below. Lith. Agadie, Wien Literature: Biro-1986, p. 109.B This work will ship from Chicago, Illinois.