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Auction sale reference

Lucian Bernhard, Spar-Pramienanleihe / 10 mal 1,000,000 / World War I vintage poster

Sold for $300 at Poster Auctions International Inc on Jun 17, 2026.

Lucian Bernhard, Spar-Pramienanleihe / 10 mal 1,000,000 / World War I vintage poster auction lot image

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Lot description

Lucian Bernhard Spar-Pramienanleihe / 10 mal 1,000,000 / World War I vintage poster c. 1918 27.25 h x 37.375 w in (69 x 95 cm) This poster promoted a German premium savings bond, offering the chance to win substantial cash prizes while encouraging public financial support for the wartime economy. Bernhard, who worked on official propaganda and advertising campaigns for the German government during World War I, was also a pioneering figure in modern graphic design and helped define the bold, simplified visual language known as Plakatstil (Poster Style), which emphasized strong typography, flat color, and immediate visual impact. This is the version with the red text box overprint. This work will ship from Chicago, Illinois.

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