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Lot description
Charles Loupot 1892-1962 Voisin. 1923. Condition B+: repaired tears at edges, some into image; small replaced losses, restoration and in margins; minor creases and scuffing in margins and image. In 1923, Gabriel Voisin, the luxury car manufacturer, commissioned Loupot (who had just returned to Paris after years in Switzerland) to design a pair of posters promoting his automobiles. The results are two dramatically different images; this poster is minimalistic, with a small red car against what is essentially an all-white background. The second image is the exact opposite - a colorless car starkly highlighted against a vividly-drawn, verdant forest depicted in a Cezanne-esque style ( See Swann sale 2449 Lot 97). The effect these two images had was such that R.L. Dupuy, the head of a prominent Parisian advertising agency at the time, remarked that the posters "dropped like two stones in the frog-pond of the advertising imagination" (Weill p. 207). 2nd Salon Automobile 52, Modern Poster 172, Crouse p. 54, Reina Sofia p. 143.