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Lot description
Emil Cardinaux 1877-1936 St. Moritz. 1918. Condition A. Cardinaux studied painting with Germany's Franz von Stuck, and also worked in Paris before returning to Switzerland where he became one of the founding fathers of Swiss poster art. He came to national (and international) attention in 1908 with his famous poster for Zermatt, which boldly depicted the Matterhorn using flat colors and broad outlining that became a landmark in Swiss graphic design. He designed posters for the men's store PKZ and other Swiss products and services, but he is best known for his travel posters with their evocative, painterly, almost impressionistic style. Here, colorfully-clad cross-country skiers and horse-drawn sleighs wind their way through the peaceful winter wonderland of St. Moritz. As in many of Cardinaux's finest winter designs, "the prevailing feature of the poster is the white snow" (Swiss Winter Sports p. 42). Swiss Winter Sports 49, Art of Skiing p. 92, Sports d'Hiver p. 66, Alpi / Manifesti 20, Cardinaux 53, Touristik 45.