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Auction sale reference

Marcello Dudovich, Marca Zenit / G.B. Borsalino. 1911.

Sold for $10,160 at Swann Auction Galleries on May 21, 2026.

Marcello Dudovich, Marca Zenit / G.B. Borsalino. 1911. auction lot image

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Lot description

Marcello Dudovich 1878-1962 Marca Zenit / G.B. Borsalino. 1911. Condition B+: overpainting in bottom left margin; minor repaired tears, creases and restoration in margins and along vertical and horizontal folds; repaired pin holes in corners. Dudovich was one of the most prolific and important of the Italian poster artists. He designed more than six hundred posters in a career that spanned more than half a century. His formative years were spent working under Adolfo Hohenstein and Leopoldo Metlicovitz at the G. Ricordi printing company in Milan, where he worked exclusively up until the First World War (for a few years, between 1899-1906, he left to work with a different printer, Chappuis, in Bologna). After the war ended, Dudovich became the art director at IGAP, another large printer in Milan. Here, for an elegant men's hat company, the artist depicts a social tableau of luxury bathed in golden light, in which a gentleman has left his hat and cane in repose on a chair, perhaps at the opera, as he is off somewhere attending to the "business" of high society. Menegazzi I 498, Dudovich Fig. 92, Weill 143, Hillier p. 218, Ricordi 205, Charmes p. 13, Maitres 1900 p. 130, Le Coultre p. 170, Art Nouveau p. 269.

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