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Lot description
Otto Baumberger 1889-1961 Neue Zürcher Zeitung. 1928. Condition B+: repaired tears and small replaced losses at edges; restoration along creases and vertical and horizontal folds; linen trimmed to edges. Baumberger was one the most prolific and versatile Swiss graphic designers. His posters switched nimbly between near photographic representations of objects via the Neue Sachlichkeit, minimal typographic creations, abstract and realistic landscapes and concise Art Deco designs. Here, he artfully presents silhouettes in profile reading newspapers. Perhaps the three heads reinforce the newspaper's claim of appearing three times a day. The typography is cleverly arranged along two diagonals, which, along with the people's faces, helps create intense movement within the image to highlight the message. Baumberger 144, Swiss Posters p. 134, l'Affiche Suisse 179.