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Lot description
Andrew Johnson Airmen Prefer Shell vintage poster 1930 sight: 30 h x 44.75 w in (76 x 114 cm) Johnson was best known as "an agreeable landscape painter [who] expertly rendered the scenic views he was entrusted with" (Weill, p. 226). The designer himself, however, had some simple ground rules for poster making that he adhered to no matter what the designated subject matter: "If the poster forces attention by its dramatic presentation or its 'newness' its first object is achieved. It has been seen" (Richmond, p. 149). Certainly one would have difficulty disputing the veracity of his goals after catching a glimpse of the direct, no-nonsense gaze of the young flier that lends his visage to the service of promoting Shell, who comes across as a textbook demonstration of sincerity in advertising. Chorley & Pickersgill, Leeds Literature: Shell Advertising, 84; PAI-LXXXVIII, 100 This work will ship from Chicago, Illinois.