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Lot description
FRED LUDEKENS (1900-1982). Original c. 1940sadvertising preliminary art/mock-up:"The Golden Gate Bridge to San Francisco"; for California Inc. promotional booklet. Watercolor on board; 16 1/2in x 11 3/8in (board); condition good; accompanied bythe final printed ad page/illustration, which shows Fred Ludekens' signature. Together with an unsignedink/watercolor on board depicting a sailboat under the Golden Gate Bridge, ink/watercolor on board, 10in x 12in (board); and other similar printed artwork/ads. FROM THE SPERISEN FAMILY COLLECTION. Albert Sperisen (1909-1999) was a San Francisco advertising assistant for Lord and Thomas (1920s-1930s), which became Foote, Cone & Belding in the mid-1930s when he was made art director. The illustrator/art director Fred Ludekens (1900-1982) worked for the same agency before going entirely freelance in 1939. Sperisen, who studied at the California School of Fine Arts, was also a noted book designer/publisher, bibliophile, and librarian for the Book Club of California.