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Lot description
FRED LUDEKENS (1900-1982). Original c. 1940s advertising preliminary art/mock-up for promotional booklet "The Chapter in Your Life entitled San Francisco"; depicting the interior of a Chinatown temple. Watercolor/acrylics on board; 14in x 11 1/2in (board); condition good. Together withthe final printedad page/illustration, which shows Fred Ludekens' signature. FROM THE SPERISEN FAMILY COLLECTION. Albert Sperisen (1909-1999) was a San Francisco advertising assistant for Lord and Thomas (1920s-1930s), which became Foote, Cone & Belding in the mid-1930s when he was made art director. The illustrator/art director Fred Ludekens (1900-1982) worked for the same agency before going entirely freelance in 1939. Sperisen, who studied at the California School of Fine Arts, was also a noted book designer/publisher, bibliophile, and librarian for the Book Club of California.