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Lot description
SAUL BASS (1921-1996) 2nd New York Film Festival / Philharmonic Hall / Lincoln Center. 1964. Lithograph poster. 115½x75½ cm, 45½x29¾ inches. Saul Bass became famous in the 1950s, thanks to his collaboration with Otto Preminger and Alfred Hitchcock, for each of whom he designed movie posters and title sequences. During his 40-year career, Bass worked for some of Hollywood's other most renowned filmmakers as well - Billy Wilder, Stanley Kubrick and Martin Scorsese. He revolutionized film poster design, thanks to his dropping the "big head" theory, prevalent in movie poster advertising throughout that decade, and the latter by redefining film's visual language. Whether using graphics or photography, his work is always highly symbolic and minimal, living up to his credo, "symbolize and summarize." MoMA 146.1977.