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Lot description
ARTIST: Bruce Bomberger (California, New York, 1918 - 1980) TITLE: Cable Car (titled on stretcher) MEDIUM: oil on canvas CONDITION: Few minor paint losses. No visible inpaint under UV light. Normal wear to frame. ART SIZE: 22 x 28 inches / 55 x 71 cm FRAME SIZE: 23 x 29 inches / 58 x 73 cm SIGNATURE: lower left and on verso ATTENTION: This lot is located at our Mamaroneck, NY office. NAME VARIANTS: Bruce Bromberger CATEGORY: old antique vintage painting for auction sale online AD: ART WANTED: Consign, Trade In, Cash Offer SKU#: 132256 US Shipping $75 + insurance. BIOGRAPHY: An illustrator for Time, Life, Look, True, True West, Saturday Evening Post, Good Housekeeping, Readers Digest, and others, he also painted for advertising campaigns, most notably wildlife paintings for the Weyerhaeuser Timber Company and The Marlboro Man. In the early months of the Marlboro Country campaign, in order to ferret out maximum appeal, advertising agent guru Leo Burnett turned to artist Bruce Bomberger for an illustrated special series of advertisements. Offering an alternative medium and different content, these ads, most likely, ran right alongside the more mainstream photography medium. Whereas the mainstream ads were classic Marlboro Man cruising Marlboro Country, the Bomberger illustrated series focused on the cowboy's tack. The first advertisement appeared in Time Magazine, October 23rd, 1964. That ad featured his rope. It was soon followed by his rope, boot and spur, hat and glove, and his saddle. The final ad came in Life Magazine, July 22nd, 1966. That ad put his horse into play, but it also showcased a first edition Marlboro Man seemingly showing off his cowboy tack. Bomberger was born in 1918 in Manteca, California. He attended High School in Modesto and the College of Arts and Crafts, Berkeley, CA, Art Center, Los Angeles.