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Lot description
EMIL RANZENHOFER (1864-1930) WIENER - MODE / SPORTHEFT. 1900. 44x16¼ inches, 111¾x41¼ cm. Philipp & Kramer, Vienna. Condition B+ / A-: slight darkening and small repaired tears in margins; slight offsetting in image; repaired pin holes in corners; unobtrusive horizontal fold; paper insert in lower right corner. By the start of the 20th century, Ranzenhofer had established himself in the worlds of painting and printmaking, poster design and illustration art. Having studied at the Vienna Academy, and after serving for several years in the Austrian army, he was one of the first artists to specialize in commercial advertising in Austria, and as such, contributed greatly to the popularization of Jugendstil. Deriving its name from the Munich publication Die Jugend, "Youth Style," this late 19th century movement corresponded with and related to the Art Nouveau movement in England and arts and crafts movement in Japan, and later, tended toward the more abstract works of Belgian-born Henry van de Velde. Firmly planted in the earlier Art Nouveau style of Austrian poster art, this image advertises the Wiener Mode fashion magazine's summer sports booklet. Le Tennis A l'Affiche np.