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Lot description
RENÉ LELONG (1871-1993) CHAQUE SAISON A SES PLAISIRS KODAK. Circa 1925. 58x37 1/2 inches, 147 1/4x95 1/4 cm. Hachard & Cie., Paris. Condition B+: replaced loss in upper right corner; repaired tears at edges, one from top, through upper image; creases, repaired tears and abrasions along vertical and horizontal folds; small punch holes in top left corner. Framed. The Kodak Girl first appeared in England in 1910 and she became ubiquitous in the company's advertising. In 1923, Lelong began designing posters for the company to reflect a more continental approach. After 1926, the Kodak Girl disappeared from the company's promotional material.