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Lot description
ARTIST: GUS BOFA (Gustave Blanchot, 1883-1968) SIZE: 31 5/8 x 48 in./80.3 x 122 cm PRINTER: Imp. A.G. L'Hoir, Paris DESCRIPTION: One of the more prominent (though racist) advertising gimmicks around the turn of the 20th century was emphasizing the whitening capabilities of a soap by contrasting it against African skin. Here, a black boy has just emerged from a tub full of Sodex, a product which claims to replace the baking soda in ones wash, whitening and cleaning better than regular detergent. Much to his female companions surprise, her formerly dark-skinned friend is now shockingly alabaster. (Product; Black Images)