Appraisily Check my item

Auction sale reference

April Greiman (1948- ). THE MODERN POSTER. 1988. 38x24 inches, 98x62 cm.

Sold for $390 at Swann Auction Galleries on May 25, 2017.

April Greiman (1948- ). THE MODERN POSTER. 1988. 38x24 inches, 98x62 cm. auction lot image

Have one like this?

Upload a photo for a free check of what yours may be worth.

Lot description

APRIL GREIMAN (1948- ) THE MODERN POSTER. 1988. 38 3/4x24 1/2 inches, 98 1/2x62 1/4 cm. Condition A. Paper. Greiman, an early proponent of computer imagery and digital design, became a prominent role model for a new generation of American graphic designers in the digital age. She was able to incorporate her knowledge of European Modernism into Californian "New Wave" style. As Steven Heller explained in Eye Magazine in 1993, "Influenced by typographic experimentation at schools in Basel, London and Amsterdam, so called post modern (Po-Mo) graphic design reared its head as Punk, Swiss Punk, New Wave, Pacific Wave, Deconstructivism, as well as Soviet, Bauhaus and vernacular-retro" (Eye, Vol 8, No. 2). In addition to designing one of the posters for this seminal poster exhibition at the Museum of Modern Art in New York, Greiman also appeared as one of the speakers at a symposium held by the museum in conjunction with the exhibition (along with Armin Hofmann and other designers). Greiman np., Graphic Design in America p. 124, MoMA 81.1990.

Do not price your object from one auction record.

A signed appraisal checks whether this sale is truly comparable to your item before you sell, insure, donate, or divide an estate.

Get an expert appraisal