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Lot description
JAC (JACQUES SAIGNIER, DATES UNKNOWN) ST. RAPHAËL / QUINQUINA. 46 1/2x63 1/2 inches, 118x61 1/2 cm. Imprimerie Spéciale du St. Raphaël Quinquina. Condition A-: minor creases, abrasions and restoration along vertical and horizontal folds. Paper. Framed. St. Raphael was a leading brand of aperitif that was a staple of the French lifestyle for many years. Once they landed on their unusual, but effective, advertising concept of two waiters, a slim white one and a plump red one against a black background, they kept the idea and asked various artists to explore the theme. Some were quite well known, such as Charles Loupot, René Vincent and Solon, while others were lesser known, like Phili or in this instance Jac, who designed several posters for the company. rare.